We design for your audience

We believe that human-centered design, paired with audience-specific messaging, is at the core of an amazing customer experience. Our user experience (UX) process creates intuitive designs based on how your customer would interact with your website or application.

Our design decisions are underpinned by best practice and usability principles that will never be 'untrendy' i.e. getting the user to perform the required action in a way that is easy to understand - leading to higher conversions and engagement.

Design process

Persona Development

Profiling your customer types by providing a reference for their goals, motivations, expectations.

Information Architecture

Developing the sitemaps and structuring information to map the navigation and journeys.

User Journey

A visual interpretation of an individual's journey through your website or application.

Wireframes

Visual representation of a website that frames the structure and layout of content.

Clickable Prototypes

Converting the wireframes into interactive screens, where user testing can be carried out to validate the user journey.

User Interface

The finished design product. Always creative, inspirational and imaginative.

Be part of an inclusive creative process

After sketching ideas, wireframes are developed and presented to key stakeholders and a working group composed of key personas to ensure that layout, structure, general user flows, and information architecture are acceptable. Feedback is incorporated and flows into the next phase.

Once the structure, layouts and user flows are confirmed, the wireframes are converted into visual designs and presented back to key stakeholders and the working group.

Through this process, the group knows the design direction of the project, has provided enough feedback and input to ensure every business unit (or stakeholder) is represented, and our goal of delivering an amazing customer experience is on its way.

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